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The five pillarsFitBe known for what you actually do.FoundShow up when it matters.TrustedSay it. Then back it up.PaidGet paid, not just picked.MindedSomeone on your side, around the clock.
AI DiscoveryAI SearchBe part of the answer.ResonanceWhat you say. What's asked for. What's said about you.On-page searchHelp people find what they mean.AI SurfacesShow up in more than one place.Content architecturePut everything in its place.
RailsA2A discoveryIntroduce your business to an agent.Resource discoveryFound before anything asks.TrustKnow who you're dealing with.Agentic paymentsMove money safely.The buyability checkThe buyability check.

Check your buyability

See whether agents can find, choose and buy from you.

Check your buyability →
HospitalityAccommodationEvery room, priced and open.Restaurants & pubsThe table, and the dog policy.Activities & toursWeather, seasons, start times.Theatres & attractionsSeats that expire at eight.Groups & curatorsMany places, one connection.
EcommerceBoutique & artisanSmall runs, and who made them.Own brandYour name on the thing itself.Multi-brand retailOthers' brands, your shop.Marketplaces & platformsSellers you do not control.
ApproachesSEOThe groundwork under all of it.AI AnswersBe named, with a reason.MCP ConnectorsInside the chat apps already.Direct salesCompared widely. Sold by you.Agentic salesIt buys, under a rule you set.

The Buyability Bootcamp

Eight hands-on weeks. We do the work, then you run it.

Explore Selfe-Made →
Agentic commerceHow AI agents discover, compare and buy.Known and matchedWhat it takes for an AI to know a business, not just find it.Agent-ready transactionsThe journey from recommendation to a completed booking or order.Buyability and readinessA practical route from an agent-readiness finding to the next useful fix.
Trust and commerce dataThe information an agent can rely on when a recommendation becomes a commercial decision.Market surfaces and standardsHow businesses stay discoverable and actionable as agent-led commerce moves across new surfaces.Protocols and agent checkoutThe real plumbing under agentic commerce: protocols, credentials and payment.Ecommerce and product discoveryWhat makes a product buyable by AI, not just listed.
Hospitality and bookingsWhat makes a stay or a table bookable by AI.Future trendsWhat's settled about where agentic commerce is heading, and what's still genuinely open.Myth vs factClaims about AI and bookings, checked against what's true.GlossaryClear, plain-English explanations of every term and protocol that comes up across this site.

Check your buyability

See whether agents can find, choose and buy from you.

Check your buyability →

Built for makers of one-off things.

If the cap fits, buy it.

Everything you would tell a customer in the shop reaches an agent as facts, so it can establish the piece is right and place the order directly without you there.

Selfe makes the knowledge behind each piece checkable, then lets an agent buy from you on your terms.

See whether AI can buy from youThree ways to get started

Nobody else can describe what you make.

Where the wood came from. Why it is that shape. How long one takes. Why the blue costs more than the green. What happens if it gets left out in the rain.

You answer all of that in four minutes when a buyer visits. It rarely gets written down because nobody needs it until they ask.

An agent gets a price and forty words. The photographs that show why it matters are legible to people only.

So it compares you with better-described alternatives and buys one of those. A small maker looks like a larger maker selling something similar for less. The difference is real but invisible.

The four minutes, written down.

Everything you would say about a piece in the shop, said once and then said for you every time after.

What you have already written.

Product notes, the about page, the captions, the reply you send about commissions.

Each piece on its own.

One-offs, small runs and made to order, each with its own record, so a sold piece comes off at once.

Why it costs what it costs.

The materials, the hours, where it was made and by whom, held next to the price they defend.

The questions you always get.

Care, delivery, whether it can be personalised, how long a commission takes. Asked of you once.

Ordered without an email thread.

The price for that size, the wait, the deposit and the terms, agreed while somebody is still interested.

Choose what suits you

Start as you're meant to go on.

Check your buyabilityJoin the Bootcamp

Who is standing behind what you say

Three sources and the claims each one backs. Your own site matters, but a second source agreeing gives an agent a reason to trust the answer.

Three sources support what is said about you. Your site carries the most claims, but independent sources give an agent stronger evidence.

The few people who want exactly this can find you.

There are not many of them and they are rarely nearby. That is the difficulty of making something particular.

Once your Selfe holds what you know, distance stops deciding who can find you. Somebody two countries away can get your name with the reasons your work suits them.

They arrive at your own checkout, on your price and terms. The customer is yours to serve again.

Three easy ways to get started, take your pick.

Whether you just want to get on with it or learn more about agentic commerce, there is a route to get started with Selfe that's just right for you. All you need to do is click.

  1. Get started
    • Website
    • Booking system
    • Payment details

    from £129/month

    Self

    Simple. Free buyability check first, then sign yourself up, nothing on our side to wait for.

    Get started
  2. Let's talk it through.
    • Multi-site pricing
    • Custom booking rules
    • Payment routing

    from £549/month

    Assisted

    For larger or more complex places. Talk to us first, there's usually setup work a conversation surfaces before you're ready to go live.

    Get started
  3. The bootcamp

    Buyable in four weeks. Dialled in over eight.

    WK 1 · Fit

    from £5,000

    Selfe-Made

    Twelve weeks with us, and we do the work while you learn to run it. Ten places a cohort, built for enterprise and large curators, private deployment if you need it, and open to anyone who wants that route.

    Selfe-Made

Nobody else makes what we make.
Is this still for us?

More so. A one-off is easy to leave out when no category describes it. Selfe makes each particular a fact an agent can check, without making you sound like anybody else.