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The five pillarsFitBe known for what you actually do.FoundShow up when it matters.TrustedSay it. Then back it up.PaidGet paid, not just picked.MindedSomeone on your side, around the clock.
AI DiscoveryAI SearchBe part of the answer.ResonanceWhat you say. What's asked for. What's said about you.On-page searchHelp people find what they mean.AI SurfacesShow up in more than one place.Content architecturePut everything in its place.
RailsA2A discoveryIntroduce your business to an agent.Resource discoveryFound before anything asks.TrustKnow who you're dealing with.Agentic paymentsMove money safely.The buyability checkThe buyability check.

Check your buyability

See whether agents can find, choose and buy from you.

Check your buyability →
HospitalityAccommodationEvery room, priced and open.Restaurants & pubsThe table, and the dog policy.Activities & toursWeather, seasons, start times.Theatres & attractionsSeats that expire at eight.Groups & curatorsMany places, one connection.
EcommerceBoutique & artisanSmall runs, and who made them.Own brandYour name on the thing itself.Multi-brand retailOthers' brands, your shop.Marketplaces & platformsSellers you do not control.
ApproachesSEOThe groundwork under all of it.AI AnswersBe named, with a reason.MCP ConnectorsInside the chat apps already.Direct salesCompared widely. Sold by you.Agentic salesIt buys, under a rule you set.

The Buyability Bootcamp

Eight hands-on weeks. We do the work, then you run it.

Explore Selfe-Made →

Be found and bought by AI agents.

Fortune favours the buyable

Selfe is the adapter between the current web and agentic commerce, where AI agents choose and buy on behalf of people. It shows you in your best light, answers their questions, holds up to being checked, and the money lands in your own system.

See whether AI can buy from youJoin the Buyability Bootcamp

Being More Buyable with Selfe

An agent asks

“Three nights in October, somewhere with dogs.”

Job to be done

Finding every available property

Checking

website · booking system · rates

Found

What the agent gets

FoundAvailable stays gathered

Sources joined · duplicates removed · inventory current

Minded keeps the answers current.

One connection, whatever you sell.

Selfe connects to the systems that hold your availability, stock and payments, wherever you already list. Nothing to export, retype or move.

  • Alacer
  • Anytime Booking
  • Apaleo
  • Beds24
  • Beyonk
  • Bookalet
  • Cloudbeds
  • DesignMyNight
  • Dojo Bookings
  • Eveve
  • Eviivo
  • FareHarbor
  • FavouriteTable
  • Formitable (Zenchef)
  • Fusemetrix
  • GlampManager
  • Guestline
  • InnStyle
  • Journey
  • LiteAPI
  • Lodgify
  • Lovat Parks
  • OCTO
  • Planyo
  • Q-Book
  • ResDiary
  • ResNexus
  • Savoy Oscar
  • SevenRooms
  • Spektrix
  • Sugarvine Tables
  • SuperControl
  • Sykes Cottages
  • Tableo
  • TravelgateX
  • Elina
  • Freetobook
  • liveRES (Zonal)
  • Mews
  • resOS
Accommodation
Accommodation
Rooms, not just hotels. The one that suits, on the nights you actually have.
Restaurants and pubs
Restaurants and pubs
A real yes for four at eight, instead of a phone number and good luck.
Activities and tours
Activities and tours
Ages, weather, what to bring, and a place genuinely held.
Theatres and attractions
Theatres and attractions
One night, one seat, sold as its own evening out.
Groups and curators
Groups and curators
The place and the area, answered together by the one party who knows both.
Boutique and artisan
Boutique and artisan
Everything you would say in the shop, written down once.
Own brand
Own brand
Your account of your own product, and the one that holds up when it gets checked.
Multi-brand retail
Multi-brand retail
What you add to it, in front of an AI agent, where it counts.
Marketplaces and platforms
Marketplaces and platforms
Every seller held to one standard, whoever they are.

Being found is good.
Being bought is better.

Agentic commerce is here. The question is no longer whether AI agents will buy, but who they can buy from.

Being named in an answer is only the start. The businesses AI agents buy from have facts that hold up when checked, without waiting for a person to respond.

Selfe makes that possible. You find out when the confirmation arrives.

Your Selfe in five parts.

Connect once and Selfe makes your business findable, understood, trusted and buyable. It keeps those things current as your business changes.

Found.

Selfe publishes an Echo, so you appear when an agent looks for what you do, not only when it knows your name.

Choose what suits you

Start as you're meant to go on.

Check your buyabilityJoin the Bootcamp

Three easy ways to get started, take your pick.

Whether you just want to get on with it or learn more about agentic commerce, there is a route to get started with Selfe that's just right for you. All you need to do is click.

  1. Get started
    • Website
    • Booking system
    • Payment details

    from £129/month

    Self

    Simple. Free buyability check first, then sign yourself up, nothing on our side to wait for.

    Get started
  2. Let's talk it through.
    • Multi-site pricing
    • Custom booking rules
    • Payment routing

    from £549/month

    Assisted

    For larger or more complex places. Talk to us first, there's usually setup work a conversation surfaces before you're ready to go live.

    Get started
  3. The bootcamp

    Buyable in four weeks. Dialled in over eight.

    WK 1 · Fit

    from £5,000

    Selfe-Made

    Twelve weeks with us, and we do the work while you learn to run it. Ten places a cohort, built for enterprise and large curators, private deployment if you need it, and open to anyone who wants that route.

    Selfe-Made

What is a Selfe?

Selfe is the platform a business runs to be found, understood, trusted and paid by AI agents. It turns what your pages and systems know into facts an agent can check and act on, then lets the sale complete through the systems you already use and on the rules you set.

Ask us directly