From recommended to bought.
An agent looks before it leaps.
What has to be true for an agent to act, rather than merely send somebody back to a website.
The journey from recommendation to a completed booking or order.
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The route from a true fact to a completed purchase.
A product page showing live stock is not the same as a product an AI agent can buy. The gap between the two is usually a missing action, not a missing fact.
What "a table for four at eight" is actually asking for.
A customer request contains the variables that determine whether an offer is possible. Treating it as a loose search loses the information needed to give a trustworthy commercial answer.
Five questions an agent checks before it'll recommend a product.
An AI agent shopping on someone's behalf doesn't browse a product page the way a person does. Before it will recommend anything, it needs five separate questions answered: does the exact variant exist, is it currently in stock, will it work for this specific case, what happens if it's wrong, and will it arrive in time. A page built to persuade a browsing human answers few of those directly.
What has to be true before an agent presses confirm.
An AI agent completing a booking on someone's behalf needs more certainty than a person browsing does, because nobody is there to notice if something's wrong before it's confirmed.
What happens when an agent's request doesn't match your rules.
A request that falls outside a business's rules doesn't have to end the transaction, as long as there's a real, bookable alternative behind it that an AI agent can complete.
Transactions for multi-unit operators: the same rules, every site.
A retailer running several shops shouldn't have to solve agent-ready transactions once per site. The rules an AI agent checks are one business decision, made once, not rewritten at every location.
The three ways a transaction can still fail after the agent says yes.
An AI agent confirming a purchase isn't the end of the transaction. Three specific failure points sit between "yes" and the order completing, and each needs a different fix.
Deposits, holds and cancellations: what an agent needs to know.
A hold, a deposit and a cancellation policy sound like one topic to a person booking a stay. An AI agent needs them treated as three separate, precisely stated facts, or it can misrepresent what's been committed.
Agent-ready means the business sets the boundary.
Being ready for an AI agent to complete a purchase and letting every purchase complete without a person ever looking are two different decisions, and a business can choose the first without the second.
Being found is good.
Being bought is better.
Being named in an answer is only the start. The businesses an agent can buy from have clear facts, live terms and a route to complete the sale without waiting for someone to reply.
Selfe puts that record and those controls around the systems you already run, so an agent can find the right offer, check it and act on your terms.
Choose what suits you
Start as you're meant to go on.
Questions
A few useful answers.
The details matter when a new route to market touches your business.
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