How We Got Here
From Conversations to Clicks, and Back Again
Ever wondered how we ended up scrolling through endless hotel lists? Here's the story of how travel conversations evolved and where they're heading next.
Planning was a Personal Chat
For most of travel history, conversations about where to go were personal. Your travel agent knew the right places for your taste. Friends shared their discoveries. Local experts had deep knowledge. Good recommendations, but limited reach - you could only ask so many people.
Lists Freed Us and Trapped Us
When the internet opened up all these conversations, it overwhelmed us as every hotel and restaurant became available to browse. Infinite choice that promised freedom but delivered endless filtering, scrolling, comparing. Conversations like 'romantic but not stuffy' don't fit in a dropdown menu.
Conversation is Returning
Now AI agents are bringing real conversation back to discovery. They understand nuanced requests like "quiet luxury with character" or "I saw this post on TikTok." Personal recommendations become possible again, but without the old limitations of human reach. The best of both worlds.
The Missing Link
But there's a gap that needs bridging in these conversations. AI Agents don't browse websites or scroll through photo galleries like humans do. They need venue character and story translated into their language and most places aren't ready for this shift.
The Answer is Taash
We help venues get found by AI Agent systems based on their character and soul. Not louder marketing, but clearer matching. Because the future of travel discovery is conversational, and every venue deserves to be part of it.
