What’s still unsettled.

What happens to reviews once agents are the ones reading them.

A star rating tells a person something useful at a glance. It tells an AI agent almost nothing it can act on. As more of a property's reviews get read by agents rather than skimmed by people, what makes a review useful is shifting, and a 4.6 average isn't going to be the part that matters.

What changes for transactions once agents hold payment credentials.

Once an AI agent can hold a payment mandate and complete a purchase on someone's behalf, it's tempting to assume checkout itself transforms. For most businesses, what changes is narrower than that, and what doesn't change is worth stating plainly.

What changes for discovery in the next twelve months.

Not a sweeping prediction. Over the next year, the practical change for discovery is narrower and more useful than "everything will be different": more of the requests reaching a business will already carry real constraints attached, rather than arriving as a vague, browsable query.

The research an agent does before you ever open a search box.

A growing share of product research now happens inside an ongoing conversation with an AI agent someone already trusts, rather than a fresh search each time. Nobody has a precise figure for how much yet, and any business that says otherwise is guessing. The direction, though, is real enough to plan around.

The standards still being written, and why that's not a reason to wait.

The specifications an AI agent uses to connect to a business, prove who it is, and get authorised to spend are all still being actively revised by the organisations building them. That's genuinely unsettled, not a reason to wait. The work that needs doing doesn't depend on any of it finishing first.

The businesses that will be ready before anyone asks them to be.

Being ready for AI agents isn't a deadline to hit when the volume arrives. An AI agent already checks the same facts today that it will at scale next year, just less often. The businesses ahead of the curve are doing the unglamorous work now, before anyone's asking them to.