Activities and tours: what "suits who" actually means to an agent.

Category tells an agent almost nothing about fit

A coasteering session and a gentle coastal walk both count as "an activity in Pembrokeshire," which is exactly the problem: an agent matching on category alone can recommend something wildly unsuitable for the specific people going. What decides "suits who" is a short list of concrete facts, not the activity's general description.

A coasteering operator on the Pembrokeshire coast offers sessions rated for different ability levels. An AI agent asked to book something for a family with two children under eight doesn't just need to know the session exists and has space, it needs to know whether those particular children are allowed on it.

"Activity" or even "coasteering" as a category covers everything from a gentle rockpool scramble suitable for a six-year-old to a session with cliff jumps and a minimum age of fourteen. An agent matching a family's request against "activities in the area" on category alone has no way to tell these apart, and recommending the wrong one isn't a minor mismatch, it can mean turning a family away at the meeting point. This site's own piece on what a booking request needs makes the general case: a category is never the fact an agent needs. Here it's specifically about who's allowed on a session, not just what it includes.

The facts that decide suitability

Minimum age, a fitness or swimming ability requirement, whether the session runs regardless of weather or gets cancelled in poor conditions, whether under-16s need an accompanying adult in the water: these are the specific facts that decide whether a session suits a given family, not the general description of what coasteering is. A session's own page stating these clearly is what lets an agent recommend it with confidence rather than a caveat.

Weather policy matters as much as age here, and gets stated far less often. A session that runs regardless of light rain but cancels in high wind, with a same-day decision made by the lead guide, is a genuinely different commitment to one guaranteed to run whatever the forecast. A family booking around a single free day needs to know which kind of session they're looking at before they book, not after they've built a whole day's plans around it.

Availability without suitability is a booking that fails at the meeting point

A session showing as available for the requested date tells an agent nothing about whether the people booking are allowed on it. An agent that books based on availability alone, without checking the minimum age against the two children's actual ages, produces a booking that looks confirmed and falls apart the moment the group arrives and the guide has to turn a child away.

What a session listing needs to state, specifically

Selfe reads an activity provider's real age limits, ability requirements and weather policy directly, so an AI agent checking a specific group gets a fact to act on instead of a general description to guess from.

Stating a minimum age plainly, even when it feels like it might discourage some enquiries, does more for an agent trying to match a family correctly than an enthusiastic paragraph about how fun the session is. A parent-and-child alternative listed clearly next to the main session lets an agent redirect a family that doesn't fit the first one, rather than either force-fitting them in or dropping the business from consideration entirely.

Doesn't stating a strict minimum age put off business?

It puts off bookings that would have gone wrong at the meeting point. A family correctly redirected to a suitable alternative usually books something else with the same operator, rather than being lost as a customer entirely.

What if suitability depends on judgement, not a fixed rule?

State the judgement as specifically as possible, "assessed on the day by the lead guide, generally suitable for confident swimmers aged ten and up," rather than leaving it as a general description.