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The five pillarsFitBe known for what you actually do.FoundShow up when it matters.TrustedSay it. Then back it up.PaidGet paid, not just picked.MindedSomeone on your side, around the clock.
AI DiscoveryAI SearchBe part of the answer.ResonanceWhat you say. What's asked for. What's said about you.On-page searchHelp people find what they mean.AI SurfacesShow up in more than one place.Content architecturePut everything in its place.
RailsA2A discoveryIntroduce your business to an agent.Resource discoveryFound before anything asks.TrustKnow who you're dealing with.Agentic paymentsMove money safely.The buyability checkThe buyability check.

Check your buyability

See whether agents can find, choose and buy from you.

Check your buyability →
HospitalityAccommodationEvery room, priced and open.Restaurants & pubsThe table, and the dog policy.Activities & toursWeather, seasons, start times.Theatres & attractionsSeats that expire at eight.Groups & curatorsMany places, one connection.
EcommerceBoutique & artisanSmall runs, and who made them.Own brandYour name on the thing itself.Multi-brand retailOthers' brands, your shop.Marketplaces & platformsSellers you do not control.
ApproachesSEOThe groundwork under all of it.AI AnswersBe named, with a reason.MCP ConnectorsInside the chat apps already.Direct salesCompared widely. Sold by you.Agentic salesIt buys, under a rule you set.

The Buyability Bootcamp

Eight hands-on weeks. We do the work, then you run it.

Explore Selfe-Made →
Agentic commerceHow AI agents discover, compare and buy.Known and matchedWhat it takes for an AI to know a business, not just find it.Agent-ready transactionsThe journey from recommendation to a completed booking or order.Buyability and readinessA practical route from an agent-readiness finding to the next useful fix.
Trust and commerce dataThe information an agent can rely on when a recommendation becomes a commercial decision.Market surfaces and standardsHow businesses stay discoverable and actionable as agent-led commerce moves across new surfaces.Protocols and agent checkoutThe real plumbing under agentic commerce: protocols, credentials and payment.Ecommerce and product discoveryWhat makes a product buyable by AI, not just listed.
Hospitality and bookingsWhat makes a stay or a table bookable by AI.Future trendsWhat's settled about where agentic commerce is heading, and what's still genuinely open.Myth vs factClaims about AI and bookings, checked against what's true.GlossaryClear, plain-English explanations of every term and protocol that comes up across this site.

Check your buyability

See whether agents can find, choose and buy from you.

Check your buyability →

The buyability check.

Ready or not, here AI buys

In minutes, see whether an agent can complete a transaction with your business, not simply find it, and where the route breaks if it cannot.

Run the check on your own address
YOUR SELFE WALKTHROUGH STARTS WITH A LIVE CHECK

The agent asks

“Find the right option and buy it for me.”

We test the four decisions between a request and a receipt: whether an agent can find you, match the need, verify the answer and complete.

  1. 01Found
  2. 02Fit
  3. 03Trusted
  4. 04Paid

Start with your business

Let’s make the demo about you.

Run the check first. We’ll use the result to show where agents can already buy, where the route stops, and what Selfe changes.

We check the domain in your email and send the result here.

Where businesses stand

10 places. One of them taken.

Every business an AI agent can already find, understand, trust and buy from, whether they ran the check themselves or we found them. Nothing below 75 out of 100 reaches this board, which is why most of it is empty: we have tested 235 venues so far and the average score is 9.

  1. 1selfe.aiRan the check100/100
  2. 2Open
  3. 3Open
  4. 4Open
  5. 5Open
  6. 6Open
  7. 7Open
  8. 8Open
  9. 9Open
  10. 10Open
235Venues tested
9/100Average score
0Agent-ready
70Closed to agents

9 places are still open. Every venue in the Buyability Index is scored on the same four pillars, published with the findings that produced the number, and rescanned the day anything changes.

See the Index →

Most fixes start with a connection.

Most scores reflect missing infrastructure: an address for AI agents, readable prices and terms, and evidence behind your name. Selfe publishes these from the systems you already run, so a low score means you can connect, not rebuild. Run the scan again when you go live.

  1. Get started
    • Website
    • Booking system
    • Payment details

    from £129/month

    Self

    Run the free readiness check, then sign yourself up. No call required.

    Get started
  2. Let's talk it through.
    • Multi-site pricing
    • Custom booking rules
    • Payment routing

    from £549/month

    Assisted

    For larger or more complex businesses. We identify the setup work before you go live.

    Get started
  3. The bootcamp

    Buyable in four weeks. Dialled in over eight.

    WK 1 · Fit

    from £5,000

    Guided

    Ten weeks with us to build and learn agentic commerce properly. For enterprise, large curators, private deployments, or anyone who wants the deeper route.

    Guided

What the check does, and what it does not.

It checks the route an agent would actually have to use, without turning a free result into a sales call.