Be accurately known. Get picked.
Hotels, restaurants, cafés, spas, experience venues — any place. You built something worth knowing. Selfe builds your identity from evidence so the right people find you at the right time.
Shipping with
- A boutique hotel
- An independent café
- A coastal restaurant
- A city-centre spa
- A heritage pub
Launch-partner places, more landing every week.
The right people finding the right place.
Three things your Selfe is always doing in the background.
Your identity, built from evidence
Selfe gathers what already exists about your place — guest opinions, press, mentions, listings — and builds a true, structured, cited picture. Not what you told it. What the evidence says. Growing every day.
Working while you sleep
Mentions appear, Selfe picks them up. Opinions land, Selfe backs your claims. Agent questions come in at 2am, Selfe fields them. You wake up to what it did. With receipts.
Four vitals. One morning glance
Found — who’s finding you. Fit — how well you match what they’re looking for. Verified — why they believe you. Picked — is it working? Check them over coffee. Most days it’s a glance.
Same Selfe, five daily shapes.
What you actually do with Selfe, day to day. Each one’s a screen in the app.
- Summary screen — vitals for a single place
01
Check your vitals.
Open the app. Found: 24. Fit: Strong. Verified: 89%. One claim to settle. Done by 9am. Back to running the place.
- The Evidence screen — atoms, sources, cited facts
02
See what the evidence says.
4,820 facts about your place, pulled from guest opinions, press, DMO records, and your own data. Each one cited. Each one cross-referenced. See where it’s strong. See where it’s thin.
- Your Identity screen — Fit heat field, themes
03
See yourself through agents’ eyes.
This is what agents read when they look at you. Your themes: "quiet coastal escape," "dog-friendly," "great breakfast." Your Fit: Strong. One area fuzzy — "your rooms blur together." Sharpen it.
- Ask Selfe — cited answer in chat
04
Ask Selfe anything.
"Why aren’t I getting picked for evening dining?" Selfe traces it to one unverified claim. You confirm it. Agents start picking you for it within hours.
- What Selfe got done — action stream with receipts
05
See what Selfe got done.
This week: picked up 14 new mentions. Backed 8 claims. Fielded 9 agent questions. Freshened your echo. Each one has a receipt.
Each part of the platform.
Selfe is built from four parts, working together. Open each one to see how it fits.
The Evidence
What Selfe knows. Atoms, sources, citations.
Inside The EvidenceYour Identity
What agents see. Themes, Fit, claims.
Inside Your IdentityAsk Selfe
Cited answers from your own knowledge.
Inside Ask SelfeEcosystem
Where Selfe plugs in to your stack.
Inside Ecosystem
See what Selfe builds for your place.
Book a 20-minute demo. We’ll show you what Selfe already knows about your place — and what changes when you turn it on.