Green paper
From Front Door to Foundation
A green paper on how destinations thrive in the agentic era. Why discovery is moving from ranking pages to earning a place inside an answer, and what DMOs can do about it without stopping the work they already know how to do.
What's inside
- Why AI is reshaping discovery, and why "be optimised for AI search" isn't a brief yet
- Story as the starting point: the work DMOs were already set up to do
- Makers, Moments, and Tales: a working vocabulary for AI-readable destinations
- How story compounds into structured data, alignment, trust, and discovery
- The Arnfeldt anatomy: what a captured Maker story looks like to a human and to an agent