Your Identity

What agents see when they look at you.

Your evidence goes in. Your identity comes out. The other side of the mirror — how clearly agents can match you to the right person, and whether they’re picking you. Agents don’t pick the loudest place. They pick the clearest one.

What agents see when they look at you.
Key capabilities

Five things Your Identity does.

Identity isn’t one thing you read — it’s how clearly agents can see you, what they see you for, and whether they’re picking you.

    • Three signals: You · Others · Agents
    • Tighter the core, clearer you are
    • Banded Strong / Watch / Needs you

    Your Fit score

    How clearly your identity matches what agents are looking for. Where what you say, what others say, and what agents want meet. Banded as Strong, Watch, or Needs you.

    • Your echo, in agent-readable form
    • See exactly what they read
    • Structured, current, cited

    What agents actually see

    Your echo — the structured version of your identity that lives on the agent web. See exactly what agents read when they look at you.

    • The themes agents already see you for
    • “Quiet coastal escape” · “Dog-friendly”
    • The matchable shape of your place

    Where you’re clear

    “Agents see you for 8 clear things — quiet coastal escape, dog-friendly, great breakfast…” The themes that make you matchable.

    • Flags exactly what’s fuzzy
    • Specific, with a way to sharpen
    • Fix once, Fit lifts

    Where you blur

    “Your rooms blur together. Agents can’t tell your sea-view from your garden room.” Specific, actionable, with a way to sharpen it.

    • Pick count + query type, weekly
    • Why you were picked (or skipped)
    • Gap shown, not implied

    Whether you’re getting picked

    How many agents picked you this week, for what kind of query, and why. If you’re not getting picked, Selfe shows you where the gap is.

Placeholder — to build on top

Heat-field SVG — three signals converging

Page-feature visual. Three overlapping fields — You (what you claim) / Others (what guests, press, DMOs say) / Agents (what they’re looking for). Where the three meet is your Fit. Tighter core = clearer. Hover/tap each signal to spotlight it. Larger and more dynamic than the FitConverge moment used elsewhere.

What builds your identity

Four primitives. One picture.

  • Atoms

    The raw facts Selfe extracts from your evidence. Each one cited.

  • Themes

    The things agents see you for. “Quiet coastal escape.” “Dog-friendly.” “Great breakfast.”

  • Your echo

    What agents actually read. Structured, current, cited.

  • Audience

    The traveller types matched to your place. Each marked Clear or Fuzzy.

Your identity by the numbers

What the average launch partner sees.

Themes identified across launch partners
Fit increase in the first month after claims get backed
Times the average launch partner gets picked per week
How places use Your Identity

What you actually do with it.