Your standard. Every location.
Chains, groups, franchises, multi-location operators. You manage many. Selfe makes sure every location is accurately known to the same standard — brand consistency without the babysitting.

Shipping with
- A pub group
- A hotel chain
- A franchise operator
- A restaurant group
- A multi-brand operator
Launch-partner networks and groups.
The right people finding the right location in your network.
Three things your Selfe is always doing, across every location.
Brand identity at scale
Your standard, applied everywhere. Every location’s identity reflects your brand. No drift. No babysitting. Selfe keeps it consistent across every place in your network.
Local character, centrally visible
Each location has its own evidence, its own identity, its own Fit score. The brand standard is yours. The local character is theirs. Both visible from one screen.
Fix once. Fix everywhere
Update a brand claim centrally. Selfe propagates it across every location’s identity. Check the aggregate vitals. Done. An afternoon, not a quarter.
Same Selfe, network-shaped.
What a network operator actually does with Selfe, day to day. Each one’s a screen in the app.
- Network aggregate view — location-level vitals
01
See every location at a glance.
Aggregate vitals across 30 locations. Fit scores, evidence depth, how often each one’s getting picked. Two locations fuzzy — Selfe flags exactly why.
- Network gap analysis — flagged locations
02
Spot the weak links.
8 locations have weak evidence around food. The brand says "great dining" but the evidence doesn’t back it everywhere. See exactly which locations and which claims.
- Central claim management — propagation to locations
03
Fix centrally. Propagate everywhere.
Update the allergen policy claim once. Selfe propagates it across every location’s identity. Confirm the food claims centrally. All 8 strengthen in an afternoon.
- Network-level reporting and performance
04
Report to the board.
Aggregate "picked" numbers across the whole network. Which brands are performing. Which locations are getting found. Direct attribution from identity to results.
- Ask Selfe — network-level query
05
Ask Selfe about your network.
"Which locations need attention this week?" Ranked list. "Why is the Norwich location underperforming?" Cited gap analysis. One question, real answer.
Each part of the platform.
Selfe is built from four parts, working together. Open each one to see how it fits.
The Evidence
What Selfe knows about every location.
Inside The EvidenceYour Identity
How each location reads — brand standard + local character.
Inside Your IdentityAsk Selfe
Network-level cited answers, on demand.
Inside Ask SelfeEcosystem
One PMS connection, every location covered.
Inside Ecosystem
See what Selfe builds for your network.
Book a 20-minute demo. We’ll show you what Selfe already knows about your locations — and how brand consistency scales across them.