Your place. Accurately known.
Selfe builds your identity from evidence, makes it available to every agent looking, and shows you how you’re doing. You tend the mirror. The right people find you.
Three things your Selfe is always doing.
Building your identity while you sleep
Pulling in evidence from mentions, press, listings, connected sources — cross-referencing it, backing your claims, structuring the picture. You wake up to what it did, not what you need to do.
Showing you both sides of the mirror
What comes in (the evidence — every mention, every article, every fact). What goes out (your identity — what agents actually see when they look at you). Four vitals tell you how both sides are doing.
Flagging the calls that count
Selfe flags the things only you can confirm. Agents won’t act on them till you do. Everything else, it handled. With receipts.
Four parts. One picture.
Each part does its job. Together they make sure agents pick you for the right reasons.
- Pulled from everywhere
- Every fact cited
- Cross-referenced automatically
The Evidence
Every mention, every review, every fact about your place — pulled in, cross-referenced, and cited. Growing every day.
Inside The Evidence →
- Your Fit score
- What agents actually see
- Where you’re clear, where you blur
Your Identity
Your Fit score, your themes, your echo. The structured version of your identity that lives on the agent web.
Inside Your Identity →
- Plain language, cited answers
- Grounded in your evidence
- Voice-first
Ask Selfe
Answers grounded in your evidence, not a generic model. Plain language, voice-first, every claim traced to a source.
Inside Ask Selfe →
- Mews, Apaleo, Stripe, Booking.com
- Opinions, press, DMO data, open web
- APIs and MCP for the rest
Ecosystem
Your PMS, your channels, your data sources. Evidence flows in. Availability flows out. No rip and replace.
Inside Ecosystem →
What it’s doing across all places, right now.
Connects out. Pulls in.
More landing every month. Your stack stays your stack — Selfe slots alongside it.
Use Selfe with
Mews
Apaleo
Stripe
Booking.com
Shopify
Your mobile app
Pulls evidence from
Guest opinions
Listings
Mentions
Press
DMO data
Competitor signals
The open web
APIs
Locked. Logged. Yours.
We built the security before the product. Four things you’d ask about anyway.
Data autonomy
Your evidence is yours. Never shared. Never trained on. Yours to take with you.
Private deployment
Cloud, private cloud, or on-prem. Same product. Your perimeter, your call.
Transparent AI
Every decision logged. Every claim cited. Replayable end to end.
Identity & access
SAML SSO, RBAC, IP allow-listing. Your identity provider, plugged in.
