The landscape of hospitality discovery is changing with the rise of AI agents. Taash is addressing this fundamental shift from human-driven website browsing to AI-powered bookings. This impacts how venues present themselves, requiring a re-evaluation of data formats and discovery algorithms. We explore the implications for traditional marketing and SEO when AI agents manage booking decisions. This transition necessitates rethinking venue presentation from the ground up, focusing on AI agent compatibility. Over four weeks, we'll examine the infrastructure venues need, the benefits for stakeholders across the value chain, and how to make agent-based discovery a practical reality, enabling venues to become truly Agent-Ready and capitalise on orchestrated trips.
