Taash enables hotels to receive AI-agent direct bookings, bypassing OTA commissions and providing detailed guest AI Profiles and character settings before arrival. This allows for personalised service preparation and upselling opportunities based on demonstrated guest interests, facilitated by Taash's Social Matching Engine. Multi-vendor coordination allows hotels to create new revenue streams through partnerships with restaurants, activity providers, and transport services, all orchestrated into coordinated bookings. Predictive staffing based on agent query patterns, automated guest preference matching, and proactive service preparation improves operational efficiency. Ultimately, guest satisfaction increases through better personality matching and context-aware discovery, turning hotels into experience coordinators.