Traditional back-end technology for hotels, including PMS, channel management, data systems, and pricing systems, has been limited by intermediary dependencies. Taash's AI agent infrastructure empowers venues to connect directly with AI agents, bypassing traditional aggregators like OTAs. This offers hotels direct bookings, eliminating OTA commissions and strengthening guest relationships. Channel managers can leverage agent-direct distribution, providing venues with better margins and control over availability and pricing. Data systems gain access to richer guest interaction analytics and real-time demand insights. Payment systems can facilitate seamless, direct venue-to-guest transactions for even complex, agent-orchestrated trips. Pricing systems can optimise based on nuanced guest sentiment and preference data, rather than relying solely on booking volume. This shift towards agent-native booking creates a more efficient and profitable ecosystem for the hospitality industry.
