--- type: WebPage name: "If you want your Selfe done right, do it with us" id: "https://selfe.ai/selfe-made" url: "https://selfe.ai/selfe-made" publisher: "did:web:selfe.ai" description: "Twelve weeks with us and an agent can buy from you. Ten businesses, cohort one starts 28 September, and we do the work." --- # If you want your Selfe done right, do it with us > Twelve weeks with us and an agent can buy from you. Ten businesses, cohort one starts 28 September, and we do the work. Agents are already shopping on behalf of your customers, and most businesses have nothing they can buy. Twelve weeks with us and you are one that they can, running it yourself by Christmas. ## Everyone running the same defaults arrives at the same answer. Getting found is the easy half. Most businesses can be made legible to an agent inside a fortnight and yours probably can too. What takes a quarter is the part after that, which is deciding what your Selfe may say, who it should turn away, what it can agree to without asking, and then watching it do all of it against real customers. Nobody arrives knowing how to do this. The job is a few months old and there is nowhere it could have been learnt. So for twelve weeks we do it with you, on your catalogue, with your money going through it, and you come out running it. Your own judgement is the only input your competitors cannot copy. Everything else is a default they have too. ## The shape of it, before anything else. ## Five things, and we do four of them. This is not a course with homework. For the first six weeks the work is ours, done on your real catalogue and your real booking system, with you watching every decision get made so you can make the next one yourself. ## Six weeks building. Six weeks trading. The dates are not an accident. You are live by 8 November, which puts weeks seven to twelve through Black Friday and the whole Christmas run. The busiest trading of your year is also the best evidence you will ever get. ## What we do, and what only you can do. Worth being blunt about, because twelve weeks sounds like a lot of your time and it is not. The doing is ours. The deciding is yours, and it has to be. ## Ten businesses, deliberately not ten of the same. A hotelier reading a skincare brand's agent transcript learns more than from another hotelier's. You are all the same distance from a new category, which is a far more useful thing to have in common than a market. Cohort one is filling, and every place below is open. We name a business here once it has agreed to be named, and not before. **Tractors & Cream** A Somerset farm café and glamping stay, connecting through ResNexus, the same adapter already proven end to end, live, on a real partner sandbox. **Memento Park** A Budapest open-air museum, connecting through FareHarbor, the same booking engine already proven live elsewhere. ## The platform is already built. The twelve weeks are about you. Twenty-two booking and commerce systems it can already sell through, and sixty-five in the directory it reads. Whatever holds your calendar, your stock or your money is very likely one connection away, made with the accounts you already have. If what you run is not here, say so on the form. It is usually a question of which week we do it in rather than whether. ## Start where you are going to start anyway. Week one is this check, run properly and read with somebody. You can run it yourself right now, on your own address, and it is the same twenty-one checks we would run with you. Free, and it stops short of the money. ## £3,500 for cohort one. £5,000 after that. Cohort one is cheaper because you are giving us something back, which is a named case study with the week one and week twelve numbers in it. That is a trade rather than a discount, and the price goes up for cohort two either way. ## Before you apply. **Twelve weeks over our busiest quarter. Is that mad?** It is the reason for the dates. You are live by 8 November, before peak starts, and the work in weeks one to six is mostly ours. What peak gives you is three months of real agent traffic instead of a quiet test. A January cohort finishes in April with nothing much to show. **Is this a course?** No. We do the work on your catalogue and your systems, and you learn by watching it happen and making the calls we cannot make for you. There is no curriculum and no homework, and if you want somebody to hand you slides then this is the wrong thing to buy. **Is this an agency arrangement?** No, and the test is which direction it points. An agency sells you more hours next quarter. This sells you fewer, because week thirteen is a subscription and the whole twelve weeks is about you leaving able to run it. The scope is capped in figures on this page rather than in a promise. **What if we are already running a Selfe?** Most applicants are, and it makes the twelve weeks better rather than redundant. A Selfe running on the standard playbooks is a considerably better thing to spend a quarter improving than a blank page. **How do we know the standard playbooks would not do?** You can usually name the thing straight away, which is the rule everybody in the building knows and nobody has written down, or the exception that costs you money every time somebody new gets it wrong. If nothing comes to mind then the defaults will very likely be fine, and the self serve route is the honest answer. **What if we do not get a place?** Ten places, and anybody we cannot fit goes to the top of the list for the next cohort at the price of the cohort they join. The self serve route stays open the whole time and has you running this week. ## What we are working out, while we work it out. Written as we go, from what agents actually do on real businesses rather than from a roadmap. **Can an agent actually buy from you?** *(coming soon)* The foundational question, answered plainly: what has to be true before an AI agent can complete a booking rather than just mention you. **Being found is not the same as being bought from.** *(coming soon)* An AI agent can mention your business and still never send it a booking. What closes that gap, and where most of the work actually happens. **Your booking button is not the point.** *(coming soon)* A link back to your site is not something an agent can act on. What it actually needs to make the booking happen itself. ## Ten places. Four questions. What you run, what the standard playbooks would get wrong about you, what you want judging on in December, and who is in the room from your side. The second one is the one we actually read. Every application gets read and answered either way, usually inside a week. There is no call to sit through first. ## Act on this - [Check whether an agent can buy from you](https://selfe.ai/agentic-commerce/buyability-check) — the free readiness scan. - [Discover venues](https://selfe.ai/api/registry/discover) — `POST`, semantic browse across the registry. - [Match a bookable answer](https://selfe.ai/api/registry/match) — `POST` with dates and party size. - [Verify Selfe's identity](https://selfe.ai/.well-known/did.json) — `did:web:selfe.ai`. - [Agent card](https://selfe.ai/.well-known/agent-card.json) — how to connect over A2A or MCP.