---
type: InsightHub
name: Agentic commerce
id: "https://selfe.ai/insights/agentic-commerce"
url: "https://selfe.ai/insights/agentic-commerce"
publisher: "did:web:selfe.ai"
description: "How AI agents discover, compare and buy."
---

# Actions speak louder than mentions.

> How AI agents buy.

Everything between an agent noticing your business and completing a purchase.

## Start here

- [What 'agent-ready' means.](https://selfe.ai/insights/agentic-commerce/what-agent-ready-actually-means) — "Agent-ready" gets used to mean almost anything. Here's what it requires, in one chain, and where most businesses are further along than they think, and further behind than they hope.

## Featured

- [Being found is not the same as being bought from.](https://selfe.ai/insights/agentic-commerce/being-found-is-not-being-bought-from) — This is the distinction the rest of this hub, and most of this site, keeps coming back to. Being found by an AI agent is real progress. It is not, on its own, a booking, a sale, or a reason to stop.
- [Can an agent buy from you?](https://selfe.ai/insights/agentic-commerce/can-an-agent-actually-buy-from-you) — Being chat-visible and being buyable are different tests. Most shops pass the first without ever finding out whether they'd pass the second.
- [Nobody asked for you by name. You got the sale anyway.](https://selfe.ai/insights/agentic-commerce/nobody-asked-for-you-by-name) — The strongest position in agentic commerce isn't brand recognition. It's being genuinely, checkably right for the request, even when nobody's ever heard of you.

## More in this hub

- [Your customer's agent, not your customer: who's doing the shopping now.](https://selfe.ai/insights/agentic-commerce/your-customers-agent-not-your-customer-whos-doing-the-shopping-now) — A growing share of shopping isn't a person browsing a site at all. It's a standing AI agent, already trusted with the job, checking and buying on someone's behalf without them watching.
- [Why price alone doesn't win an agent's recommendation.](https://selfe.ai/insights/agentic-commerce/why-price-alone-doesnt-win-an-agents-recommendation) — An AI comparing two nearly-identical products defaults to the one it can be most confident about. Price is only one part of that confidence, not the whole of it.
- [What 'agentic commerce' means, in one paragraph.](https://selfe.ai/insights/agentic-commerce/what-agentic-commerce-means-in-one-paragraph) — The phrase gets used loosely enough that it's worth pinning down properly, once, rather than half-defining it on every other page that uses it.
- [The difference between a mention and a sale.](https://selfe.ai/insights/agentic-commerce/the-difference-between-a-mention-and-a-sale) — Most of what decides whether a recommendation becomes a booking happens after the mention, not during it, in the specific checks that either confirm a real booking or quietly let it fail.
- [Agentic commerce for portfolios: one setup, every property.](https://selfe.ai/insights/agentic-commerce/agentic-commerce-for-portfolios-one-setup-every-property) — A group running six cottages doesn't need to solve this problem six times. Getting one property right the hard way, and then repeating that work five more times, is usually the wrong approach entirely.

## Act on this

- [Check whether an agent can buy from you](https://selfe.ai/agentic-commerce/buyability-check) — the free readiness scan.
- [Discover venues](https://selfe.ai/api/registry/discover) — `POST`, semantic browse across the registry.
- [Match a bookable answer](https://selfe.ai/api/registry/match) — `POST` with dates and party size.
- [Verify Selfe's identity](https://selfe.ai/.well-known/did.json) — `did:web:selfe.ai`.
- [Agent card](https://selfe.ai/.well-known/agent-card.json) — how to connect over A2A or MCP.